Rate My Pitch

What’s your pitch?

Not your singing pitch, but your 60-second pitch you use to describe your business. Read the six points below provided by Michelle T. Dolberry, director of Marketing Advocacy at American Express OPEN, to assist you in developing your pitch, then submit your own elevator pitch for review by entrepreneurs!

Stay unique. Start your pitch with what sets your business apart - your unique selling proposition. When you focus on what makes your business different, your pitch will be more memorable.
Focus on solutions. Every successful product or service solves some kind of problem. A successful pitch conveys this as a story with a happy ending provided by your business.
Provide proof. Interweave relevant facts into your pitch to support your claims, prove your benefits and show your success.
Be tangible. Don't get caught up in jargon and clichés. Figure out how to express your business's benefits in a way that most everyone could understand.
Show your passion. The perfect pitch appeals to the emotions, not the intellect. Think about what got you excited about starting your business - that story can often communicate the passion you feel about your company.
Practice. Spend enough time practicing your pitch so that is sounds natural. Run your pitch by as many different people as possible to get unbiased input.

Now that you know what an elevator pitch should be, it’s time to get thinking about what yours should be! Record your own 60-second pitch and upload to this site by clicking “Submit Your Pitch” above. Other entrepreneurs can comment on your pitch and give you valuable feedback!