It’s hard to get emails noticed in a world with over 150 billion emails being sent each day. But that doesn’t change that fact that, in sales, emails are an essential part of the process and a starting point for contacting a prospect. Your emails have to be as effective as possible.
The new internet has changed the way people do business. From reviews, social media, “contact us” options, blogs, and more, the advent of web 2.0 has moved from a one-way marketing broadcast to a two-way conversation between businesses and prospects. Companies can no longer thrive simply talking at their prospects about what value they bring to the table.
Simple mistakes have significant impact on sales results. Whether
you are a new sales rep or have gotten lax, you want to catch these
mistakes before they impact your quota. But before you can, you have to
first recognize the mistakes.
Kendra Lee is a Top 50 Sales & Marketing Influencer. She is a Prospect Attraction Expert, president of KLA Group, and author of the new book The Sales Magnet and the award-winning book Selling Against the Goal. Specializing in the IT industry, KLA Group helps mid-market companies break through tough prospecting barriers to exceed revenue goals. Ms. Lee is a frequent speaker at national sales meetings and events. To find out more about the author and her “Get More Customers” strategies, visit www.klagroup.com or call +1 303-741-6636.
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