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Smart Marketing On A "Dummied-Down" Budget

Affordable Tactics from the author of Marketing for Dummies for growing any brand

This one-day workshop will deliver actionable, affordable tips to set any business, up for sustainable growth and competitive advantage. Developed and presented by the author of “Marketing for Dummies,” this workshop will present strategies and tactics that take price out of the equation by engaging customers with psychologically-relevant events, content, customer journeys, sales experiences and direct response campaigns.

Learn what matters to consumers, millennials to boomers, and how to engage key psychological drivers that influence 90 percent of our thoughts and purchasing behavior.

Attendees will walk away with insights and actionable steps that will enable them to:

  • Understand how consumers really make choices today and communicate accordingly.
  • Develop and execute Growth and Go To Market Strategies
  • Create a Winning Marketing Plan
  • Improve pricing, distribution, and Point of Sale Experiences
  • Build a psychologically relevant marketing campaign utilizing the colors, words, images, fonts, offers, promises and personas that best capture attention, engage in brand stories, and get them to YES!

Agenda (Take a peek at the day)

  • Understanding how consumers make choices today
  • The psychology of choice according to Freud, Jung, Kahnemann and more
  • Social Influencers that drive us consciously and unconsciously
  • Trust & the pursuit of happiness
  • Growth Strategies for building short and long-term sales
  • Positioning, pricing and more
  • Growth hacking tips and tactics
  • Creating a winning marketing plan
  • Marketing technology and how to use it wisely
  • What every business needs to know about data and how to use it

Attendees are encouraged to submit a marketing piece for review during the class. Jeanette will select materials from three to five attendees randomly to review for ways to improve messaging, creative and results.

Date and Time:
Tuesday February 27, 2018
8:30 AM to 4:00 PM

Denver Metro Chamber of Commerce
1445 Market Street
Denver, CO 80202

$395.00 Standard Fee
$350.00 Chamber Member Fee
$250.00 Gold Denver Chamber Member Fee
$250.00 Leading Edge / Trout Tank H2O Fee

Register to Attend Here

NOTICE: Those who register for the Smart Marketing program AFTER, Wednesday, February 21st - 10 am MST will not receive a free copy of the Marketing For Dummies book (authored by Jeanette McMurtry) as part of your registration fee.


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