Brittany Winkfield is like a lot of entrepreneurs. She saw a gap in the marketplace and instead of waiting for someone else to fill it, she went after it herself. Led by a belief and desire that a Christian lifestyle magazine existed within the community, she used her creative skills, business network, and the SBDC to create Back2Basics Magazine. And she did it with the grace and style of a dedicated entrepreneur that understands how important commitment to strategy is for every business.
Brittany began with the SBDC through our programs. Starting with our Start-Up Basics Track and a few individual seminars, but then went all in and signed up for the Leading Edge NxLeveL class that was facilitated in the fall. From then on, it was evident that Back2Basics Magazine was going to get started and be a successful venture.
The NxLeveL program put her into a position where she could take the natural step of leaving her job and move directly into a full-fledged commitment of making this business work. “After 11 weeks of creative thinking and business planning, I had a roadmap to guide me through the next chapter in my life,” said Brittany. The two and half month program built her confidence and understanding of how best to build her magazine and develop a logical growth plan for the business.
“If it had not been for the SBDC and the consultants who helped advise me, I would still be talking about starting this magazine and not actually working to make this dream come true,” she said. The entrepreneurial dream that she had experienced for many years is now a reality because of her effort and commitment to strategizing how best to develop the start-up, and by using the powerful resources of the SBDC network.
Back2Basics 2014 Year In Review: