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Lori J Photography

Entrepreneurs are known for having to perform many different roles. Many struggle with the financial and accounting aspect of their business, while others have a hard time understanding the power of social media. For Lori Johnson, owner of Lori J Photography, she’s the first to admit that her nemesis is marketing.

Lori J Photography provides a boutique photography service experience for Denver wedding photography, family portraits, and lifestyle headshots for entrepreneurs in Denver. The business offers a full product guide for home artwork decor, specialized ordering appointments for families and couples, and easy and quick sessions and ordering for Denver’s busy entrepreneurs.

Marketing may not be Lori’s strong suit, but she is gradually overcome her dislike. “Our work with Wendy and the Denver Metro SBDC team has allowed Lori J Photography to focus on our target clients,” says owner Lori Johnson.

“We have learned so much about our business needs that we didn’t know before. In the photography world, there is so much competition and as artists we are constantly critiquing. It can sometimes turn destructive and get in the way of the artwork we produce. In working with Wendy, we have learned to put the destructive critiquing aside and focus on the needs of the clients. We have gone from completely despising marketing to enjoying the process of creation and implementation of new marketing plans that our clients love.”

Lori’s revenues have increased by 280 percent per customer since working with the Denver Metro SBDC.

Lori J Photography has begun to expand its support network by becoming a part of photography groups across the world. Lori enjoys helping other blooming photographers as well. She says, “Of course everything is scary in the beginning. It is a huge leap of faith that makes you sick and overwhelmed with defeat. But it’s not this big scary thing anymore. It’s actually a work of art! The most important thing we have learned is to be consistent with marketing strategies. Getting started is the first key, without that leap the world’s inventors would not have given us electricity, cars, and computers. Consistency is also key, it’s not that we saw results right away, it took time, energy, consistency, and effort to keep the Lori J Photography business growing.

“Sticking with it has allowed us to push beyond barriers and get beyond the hatred of marketing and find the fun in getting our name out there. As the owner of Lori J Photography, I feel proud to share our hard work and efforts with Wendy and SBDC. We found results by working smarter, not harder.”

Under the Sky Event Rental

The idea to launch Under the Sky Event Rental came to Rebecca Anderson when she told her seatmate on a flight to Denver about her wedding. She and husband Patrick had their intimate wedding under katas—Nordic tents that resemble Native American tepees. But, she had only seen them rented in her native United Kingdom. “That planted the seed,” she said. Back in the U.K., there are roughly 30 kata rental companies, up from just seven

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Ristole

“Moving to Denver set me on a trajectory that changed the course of my life.” For Ristole CEO Jackie Adams, a woman whose life has already taken many turns, that’s saying something. Starting her career in computer programming, she quickly found the hours behind a computer screen tedious. She then applied for and was accepted to serve as a Peace Corps Volunteer in Tanzania, where she taught high school math in Swahili. After returning to

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Moss Pink

A love of flowers led Jil Schlisner to buy an existing flower shop in 2006, rename it and build her business by creating inspirational, beautiful atmospheres for clients. She believes people should wear flowers more often, in the form of corsages and boutonnieres—and on ordinary Wednesdays, not only proms or weddings. Moss Pink Flora & Botanicals, located on E. 23rd and Dexter streets in Denver, provides clients with beautiful shopping environment, as well as personal

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Stephen and co-founder stand surrounded by microgreens. Stephen smiles holding two microgreens products.
Beyond Microgreens

Beyond Microgreens was founded with a clear mission in mind: to connect people with powerful plants and fill nutritional gaps in their diet. Although founder Stephen Cowan spent 10 years in software sales selling enterprise solutions, he felt that there was more he could do for others. “My inspiration [for Beyond Microgreens] was a trip to the jungles of Peru,” Cowan said. There, he discovered the health and vitality of plants, and how connected the

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Denver Bouldering Club

The Denver Bouldering Club (DBC) started in 2009 when three local climbers – Thomas Betterton, Lee Payne, and Kevin Brown – decided that Denver’s passion for climbing and the outdoors deserved a better indoor training facility. What began as a dream to construct a small training center has now grown into one of the best climbing gyms in Colorado – a gathering place where climbers can learn, train and share their love of climbing. “It’s

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Paleo Meals To Go

A few years ago, Ty Soukup went on his first multi-day backpacking trip around the Maroon Bells 14ers in Colorado. But, his biggest challenge wasn’t the terrain – it was figuring out what to eat. He couldn’t find any backpacking meal options that would fit with his Paleo diet. “I thought to myself, why isn’t someone making a backpacker meal that appeals to folks on alternative diets?” Soukup recalled. “It was in that moment that

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