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Lori J Photography

Entrepreneurs are known for having to perform many different roles. Many struggle with the financial and accounting aspect of their business, while others have a hard time understanding the power of social media. For Lori Johnson, owner of Lori J Photography, she’s the first to admit that her nemesis is marketing.

Lori J Photography provides a boutique photography service experience for Denver wedding photography, family portraits, and lifestyle headshots for entrepreneurs in Denver. The business offers a full product guide for home artwork decor, specialized ordering appointments for families and couples, and easy and quick sessions and ordering for Denver’s busy entrepreneurs.

Marketing may not be Lori’s strong suit, but she is gradually overcome her dislike. “Our work with Wendy and the Denver Metro SBDC team has allowed Lori J Photography to focus on our target clients,” says owner Lori Johnson.

“We have learned so much about our business needs that we didn’t know before. In the photography world, there is so much competition and as artists we are constantly critiquing. It can sometimes turn destructive and get in the way of the artwork we produce. In working with Wendy, we have learned to put the destructive critiquing aside and focus on the needs of the clients. We have gone from completely despising marketing to enjoying the process of creation and implementation of new marketing plans that our clients love.”

Lori’s revenues have increased by 280 percent per customer since working with the Denver Metro SBDC.

Lori J Photography has begun to expand its support network by becoming a part of photography groups across the world. Lori enjoys helping other blooming photographers as well. She says, “Of course everything is scary in the beginning. It is a huge leap of faith that makes you sick and overwhelmed with defeat. But it’s not this big scary thing anymore. It’s actually a work of art! The most important thing we have learned is to be consistent with marketing strategies. Getting started is the first key, without that leap the world’s inventors would not have given us electricity, cars, and computers. Consistency is also key, it’s not that we saw results right away, it took time, energy, consistency, and effort to keep the Lori J Photography business growing.

“Sticking with it has allowed us to push beyond barriers and get beyond the hatred of marketing and find the fun in getting our name out there. As the owner of Lori J Photography, I feel proud to share our hard work and efforts with Wendy and SBDC. We found results by working smarter, not harder.”

C-21 Project

Keaunna Figgers, Denver’s newest fashionista, is raising awareness of Down syndrome and doing so in style through her company The C-21 Project, which refers to the extra 21st chromosome that she was born with. Born with Down syndrome, Figgers faced obstacles from the start – she had open-heart surgery at just 3 months old and was diagnosed with rheumatoid arthritis at a very young age. Growing up with arthritis, Figgers would spend hours coloring in

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Fireside Production

“With resources like the Denver Metro Chamber and the Denver Metro SBDC – and a community of entrepreneurs and leaders who are so willing to share their insights – I have to admit, learning how to run a business has been one of my greatest joys.” Naomi Binkley, founder and managing partner of Fireside Production said. Naomi Binkley and Tom McDonald make their living telling others’ stories through video. They are committed to bringing creativity,

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dance2b

Jennifer Tisdale learned early in her years as a consultant that creativity and business opportunity are imperative for a successful startup. Looking for a dance studio to express her own creative outlet, she explored the Denver region to see what dance studios existed and what they offered. The more she searched, the more she realized that a true business opportunity existed. Her idea? Start a boutique fitness studio that provided daily dance classes for adults.

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Moss Pink

A love of flowers led Jil Schlisner to buy an existing flower shop in 2006, rename it and build her business by creating inspirational, beautiful atmospheres for clients. She believes people should wear flowers more often, in the form of corsages and boutonnieres—and on ordinary Wednesdays, not only proms or weddings. Moss Pink Flora & Botanicals, located on E. 23rd and Dexter streets in Denver, provides clients with beautiful shopping environment, as well as personal

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Snooze

On any given morning, Snooze’s retro, 50’s-style space is jam-packed with people clamoring to get their names on a lengthy wait list. The draw? A stack of sweet potato or cinnamon roll pancakes, or what some have dubbed “the best breakfast burrito in the world.” A touch of upscale flair makes Snooze owner Jon Schlegel’s fare stand out among fellow bringers of breakfast and lunch. Offerings include “Vanilla Almond Oatmeal Brulée” or “Pork’s Benediction,” a

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My Identity Doctor

What was the inspiration behind starting your business? I was inspired to start My Identity Doctor™ not to become rich, but because I believe if you truly care about customers, the quality of your product and believe in yourself, the money will come naturally in conjunction with the right business plan. No other company that employs me can pay me enough for the self-gratification of putting in a hard days work and at the end

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