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Lori J Photography

Entrepreneurs are known for having to perform many different roles. Many struggle with the financial and accounting aspect of their business, while others have a hard time understanding the power of social media. For Lori Johnson, owner of Lori J Photography, she’s the first to admit that her nemesis is marketing.

Lori J Photography provides a boutique photography service experience for Denver wedding photography, family portraits, and lifestyle headshots for entrepreneurs in Denver. The business offers a full product guide for home artwork decor, specialized ordering appointments for families and couples, and easy and quick sessions and ordering for Denver’s busy entrepreneurs.

Marketing may not be Lori’s strong suit, but she is gradually overcome her dislike. “Our work with Wendy and the Denver Metro SBDC team has allowed Lori J Photography to focus on our target clients,” says owner Lori Johnson.

“We have learned so much about our business needs that we didn’t know before. In the photography world, there is so much competition and as artists we are constantly critiquing. It can sometimes turn destructive and get in the way of the artwork we produce. In working with Wendy, we have learned to put the destructive critiquing aside and focus on the needs of the clients. We have gone from completely despising marketing to enjoying the process of creation and implementation of new marketing plans that our clients love.”

Lori’s revenues have increased by 280 percent per customer since working with the Denver Metro SBDC.

Lori J Photography has begun to expand its support network by becoming a part of photography groups across the world. Lori enjoys helping other blooming photographers as well. She says, “Of course everything is scary in the beginning. It is a huge leap of faith that makes you sick and overwhelmed with defeat. But it’s not this big scary thing anymore. It’s actually a work of art! The most important thing we have learned is to be consistent with marketing strategies. Getting started is the first key, without that leap the world’s inventors would not have given us electricity, cars, and computers. Consistency is also key, it’s not that we saw results right away, it took time, energy, consistency, and effort to keep the Lori J Photography business growing.

“Sticking with it has allowed us to push beyond barriers and get beyond the hatred of marketing and find the fun in getting our name out there. As the owner of Lori J Photography, I feel proud to share our hard work and efforts with Wendy and SBDC. We found results by working smarter, not harder.”

Back2Basics

Brittany Winkfield is like a lot of entrepreneurs. She saw a gap in the marketplace and instead of waiting for someone else to fill it, she went after it herself. Led by a belief and desire that a Christian lifestyle magazine existed within the community, she used her creative skills, business network, and the SBDC to create Back2Basics Magazine. And she did it with the grace and style of a dedicated entrepreneur that understands how

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Wong Way Veg

When Lisa Wong stepped foot into the Denver Metro Small Business Development Center in 2011, her dream of starting a food truck in Denver was just that – a dream. Wong envisioned herself running a business that would marry her love for vegetarian food with her passion for building community. Two years later, her dream became a reality. But Wong’s dream didn’t come to life without hard work. In the fall of 2012, she enrolled

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Moss Pink

A love of flowers led Jil Schlisner to buy an existing flower shop in 2006, rename it and build her business by creating inspirational, beautiful atmospheres for clients. She believes people should wear flowers more often, in the form of corsages and boutonnieres—and on ordinary Wednesdays, not only proms or weddings. Moss Pink Flora & Botanicals, located on E. 23rd and Dexter streets in Denver, provides clients with beautiful shopping environment, as well as personal

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The PB Love CO

“We want to feed people real, delicious food and make them happy!” That’s how PB Love CO , a Denver Metro Small Business Development Center (SBDC) company describes themselves, and it’s apparent in everything they do. PB Love is committed to creating stone-ground, handcrafted, artisan nut butter, using only real-food ingredients in every jar they make. Mario Esparza had been perfecting the flavor, consistency and ingredients of his own nut butter for over 12 years,

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Ristole

“Moving to Denver set me on a trajectory that changed the course of my life.” For Ristole CEO Jackie Adams, a woman whose life has already taken many turns, that’s saying something. Starting her career in computer programming, she quickly found the hours behind a computer screen tedious. She then applied for and was accepted to serve as a Peace Corps Volunteer in Tanzania, where she taught high school math in Swahili. After returning to

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Open Road Snacks

In January of 2007, Karen and Tim Bradley were looking for an opportunity to combine Tim’s expertise in consumer packaged goods, finance and operations with Karen’s background in graphic design, marketing and sales. That’s when they acquired Rocky Mountain Popcorn Company. “We work really well together and we wanted to use both sides of our collective brain,” Karen said. “With our experience in brand management, we recognized that, while Rocky Mountain Popcorn was proven in

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