Snooze

On any given morning, Snooze’s retro, 50’s-style space is jam-packed with people clamoring to get their names on a lengthy wait list. The draw? A stack of sweet potato or cinnamon roll pancakes, or what some have dubbed “the best breakfast burrito in the world.”

A touch of upscale flair makes Snooze owner Jon Schlegel’s fare stand out among fellow bringers of breakfast and lunch. Offerings include “Vanilla Almond Oatmeal Brulée” or “Pork’s Benediction,” a divine take on Eggs Benedict.

With locations in Colorado, California and Arizona, Snooze has fast become a staple for dining-out enthusiasts. Entrepreneur Schlegel cooked up the idea with his brother Adam after working for some of Las Vegas, San Diego’s and Denver’s most popular establishments.

Schlegel said he honed in on the first and second meals of the day because, “Everybody eats breakfast and lunch.”

With a near-perfect business plan in hand, Schlegel turned to the Denver Metro Small Business Development Center, where consultants provided help with business plan analysis, twice-a-month business counseling and assistance to secure funding.

Today, in part due to the SBDC’s services, Snooze is “re-energizing the way you think, feel, and ultimately eat breakfast.”

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