In 2008, Konjo Catering emerged as the first Ethiopian catering company in Denver, driven by a passion for sharing authentic Ethiopian cuisine. After several successful years, the team took a bold step and launched Denver’s first Ethiopian food truck in 2015, attracting a line that stretched two blocks on opening day. This success fueled their dream of establishing the city’s first fast-casual Ethiopian restaurant. However, finding the right location that fit their vision and budget proved challenging. With a solid concept but needing guidance on financial projections, the team sought support.
The turning point came in 2018 when Konjo Catering participated in the SBDC’s “Trout Tank Food Frenzy” Pitch Competition. With SBDC’s expert guidance, they developed a comprehensive business plan that included market analysis, revenue models, and financial projections. This preparation was crucial in demonstrating the feasibility and potential of their business idea to investors.
Their hard work paid off when they won the competition, validating their concept and boosting their confidence. In November 2019, Konjo Ethiopian Food opened at The Edgewater Public Market, marking a significant milestone as Denver’s first fast-casual Ethiopian restaurant. Now, as they celebrate nearly five years in business, they credit the SBDC with playing an integral role in their journey. “The SBDC was an integral part of our success. They gave us the tools and the confidence we needed to execute our vision.”