GreenPrint LLC was formed by Ben Rather and DeShawn Phenix in 2020. GreenPrint, which provides its clients with the knowledge and tools to navigate the complexities of money and achieve financial wellness, was formed when Rather and Phenix saw the necessity for the next generation to know more about personal finance. “We’ve been through those struggles ourselves,” said Rather, “and [we] want to pass along tools and resources that see young folks more financially empowered as they grow into adulthood.” While Rather and Phenix had a clear vision for their business, they knew they needed some help with the foundations of getting it started.
There were a variety of challenges for GreenPrint in the beginning, centering on funding and defining their customers. “Despite a communal understanding that the service we provide is so needed, we’re always on the hunt for folks who want to promote our vision with their dollars,” said Phenix.
Through their work with the Denver Metro Small Business Development Center, Rather said they were able to narrow down who their target audience is and how to approach them, “We currently sit very comfortably in the business-to-business space, opening up the opportunity to provide our resources to more people at once as opposed to a more direct business-to-consumer model.”
Despite the challenges that accompany starting any business, they have managed to accomplish a variety of milestones and successes. “One of our biggest successes to date is ongoing programming that we run within different campuses of Denver Public Schools,” said Phenix. “Getting in front of kids early, before they are faced with too many of life’s financial hurdles, is key for us.”
Phenix says the goal for GreenPrint is to see their vision come to fruition, “Creating a world where everyone is empowered with equal financial knowledge. If we are able to look back and see that what we’ve done sparked systematic educational change, we’ll know we’ve accomplished something.”
When asked what advice they would pass on to their former selves if given the chance, Rather and Phenix say, “We’d tell ourselves to just keep going. There are going to be great times ahead and challenging times ahead. But hold on to that spark your vision created. For it is very powerful and will make all of those challenging times worth the struggle!”