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Feasibility Study

Do you have an idea for a new business but are unsure whether or not it will be feasible? Let the Denver Metro SBDC at Johnson & Wales University conduct a feasibility study for you. A team of students enrolled in a small business consulting class at Johnson & Wales University will research your business idea and provide you with a feasibility report. Under the direction of a faculty member, the students will work with entrepreneurs to assist them with:

  • Concept development
  • Operational tasks
  • Market research
  • Customer demographics
  • Initial financial planning

If selected, the students will meet with you to evaluate your business concept, apply available resources, and develop a score of work including timelines for accountability. The students will require access to proprietary personal and company information such as operational procedures, patents or intellectual properties, financial reports, tax reports, marketing strategies, etc. All information will be confidential and secure. The outcome will be a completed feasibility study, including a written report and oral presentation.


  • Start-up business concepts ONLY. No existing/operational businesses.
  • No previous ownership experience.
  • No formal business planning such as written business plan, marketing plan, financial plan, or feasibility study. This would compromise the students’ efforts.
  • Retail, wholesale, or manufacturing concepts are preferred; but virtual and service concepts will also be considered.

Commitment & Cost

There is no cost to participate in the Feasibility Study. However, if selected, you will be required to invest one to three hours per week during the course of the semester between September – December 2020.


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