Social Media Track
Are you looking to grow your business? We can help! This workshop will cover the social media theory and then show you how to implement it on Facebook and Instagram. You will learn how to build a community of engaged followers and the type of content that resonates with them.
This workshop is for business owners who have no experience with social media but want to learn about marketing their businesses online. It’s also for business owners that are familiar with social media but want help understanding best practices and getting more engagement from their Facebook and Instagram accounts.
Where Do You Find Your Ideal Consumer on Social Media?
Whether you are familiar with today’s popular social media websites or have not yet explored them, this session will introduce you to the benefits of social media marketing and how to apply it to your current business needs. Begin by defining your audience and understanding the impact of digital media on a consumer's path to purchase!
Create Creative Content That Converts to Sales
Explore what social media network will work best for your business and see your sales increase! The second session in this series will cover content creation and guidelines for video and image content. You will also work to set up Facebook Pixel, a tool for collecting data and tracking your target audience.
Create Effective Advertising Campaigns on Social Media
Make your social media accounts work for you! Learn to create campaigns with Meta Business and gain insight into how the algorithm works.