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Delivered by expert practitioners, these lively workshops will give you practical tips and resources to help you start, grow, and thrive in your business and career.
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Digital Marketing Bootcamp

Looking to Improve Your Digital Marketing?

Digital Marketing Bootcamp is an 8-week course designed to teach you an 8-stage framework called the Customer Value Journey (CVJ). This is a process that will help you INTENTIONALLY and PREDICTABLY transform ice cold prospects into leads, sales, advocates and promoters of your business and brand. By the end of this bootcamp, you will understand and possess the tools to guide your Digital Marketing efforts.

The course is designed to give you a practical concept that you can apply to your business for years to come. 

Info Sessions

January 19, 2022 + February 2, 2022

Bootcamp Dates

Wednesdays | 11:00-1:00 PM
Start Date: February 23, 2022
End Date: April 13, 2022


Standard Course Fee $225
Additional Employee Rate $150
Denver Metro Chamber Members $185

Questions? Contact Rob Rose by email at rob.rose@denverchamber.org or phone at 303.620.8045

Drop and Transfer Regulations:
Drops: Any drop must be done within the first week. You will receive almost a full reimbursement – $50 will stay with the SBDC to cover hard costs. 
Transfer: Anyone wishing to transfer must do so within the first three weeks. The transfer must be for the next upcoming class.

What to Expect

The class will be in-person at the Denver Metro Chamber of Commerce.
  • Eight 2-hour classroom sessions including interactive group work, group discussions, case study, and homework assignments.
  • Create your own marketing funnel for your business and/or brand.
  • Creation of your Customer Avatar to help you best target who it is you sell to.
  • Creation of your business Before & After Grid to facilitate how to best communicate with your business target audience.
  • Learn the ONLY 3 ways your business can grow and assess which of these 3 areas to focus your marketing efforts on.
  • Review and document your 8-stage business’s Customer Value Journey.
  • Document AWARENESS level tactics/campaigns to bring awareness to your products/service and target market.
  • Brainstorm and complete the 16 Point Website Landing Page Checklist to help determine how your website supports the ENGAGEMENT stage of the CVJ.
  • Brainstorm and complete the 15 Point Lead Magnet Checklist of the SUBSCRIPTION stage of the Customer Value Journey.
  • Brainstorm and complete the “Tripwire Worksheet & Checklist” handout for the CONVERSION stage of the CJV.
  • Brainstorm and complete the 22-Point Offer Optimization Checklist as part of the ASCENSION stage of the CJV.
  • Gain access to Renzo Marketing’s CVJ card to keep track of the KPIs for each CVJ stage.

Digital Marketing Bootcamp Overview:

February 23 | Part 1
Program overview and introduction

March 2  | Part 2
Review 73 point checklist and Customer avatar worksheet

March 9 | Part 3
Detailed review of the Awareness stage of the CVJ and set goals

March 16 | Part 4
Detailed review of the Engagement stage of the CVJ and set goals

March 23 | Part 5
Detailed review of the Subscription stage of the CVJ and set goals

March 30  | Part 6
Detailed review of the Conversion stage of the CVJ and set goals

April 6 | Part 7
Detailed review of the Ascension stage of the CVJ and set goals

April 13 | Part 8
Detailed review of the Advocacy and Promotion stages of the CVJ and complete Renzo Marketing CVJ Scorecard

Meet Your Instructor:

Joél Contreras is the co-Founder, CMO, and CTO of Cesco Linguistic Services, Inc., a 15 year old language interpreting and translation company. Using digital marketing strategies and tactics, he has been instrumental in helping grow this company from 0 to more than 7 figures in revenue. He also serves as Fractional CMO for KORE (Kingdom Oriented Real Estate) a commercial real estate company in the Denver Tech Center who owns the RE/Max Plaza building (acquired for $115 million in 2018) and several other commercial buildings in Colorado and Chicago. Joél has been in the Digital and Internet Marketing space since 2006 and was the CEO for Learning Like Crazy, Inc., an online language learning company that sold its courses online. He is a DigitalMarketer.com Certified Partner who has joined the mission to help double the size of 10,000 businesses and doing his part by sharing his knowledge in this Digital Marketer Bootcamp. He currently serves as Chairman of ExecConnect (www.Execconnect.us). The mission of ExecConnect is to engage business and community leaders with impactful and inclusive initiatives throughout the greater Denver metro area. As part of this effort, Execconnect is currently mentoring high school students at Colorado High School Charter. Joél moved to Colorado in 1995 as one of 2 IT leaders to help launch the expansion of TIAA-CREF. He lead, managed, and played a significant role in most of the major Technology areas at TIAA including Database Management System, Network Engineering, Disaster Recover, and Systems Programming. Joél possesses a Computer Information System BA degree as well as an MBA.


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