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Gel-Oh Dolly!

Do you want a fun, easy-to-use way to consume your favorite craft cocktails and deserts? That’s where Gel-Oh Dolly! comes in. Gel-Ol Dolly! is a grown-up twist on an old favorite. They provide a gourmet Jell-O shot mix for you to create your own fancy shot.

For Dolly Fiedelman co-founder of Gel-Oh Dolly!, running her own company seemed natural coming from a family of entrepreneurs. The desire was always there – that’s why Fiedelman took a chance on her favorite summer go-to. Gel-Oh Dolly! was sparked at a tailgating party at Red Rocks. After bringing gourmet Jell-O shots, it soon became an expectation that she would be providing them at every gathering. “People kept telling me I should sell them, and here we are!” Fiedelman said.

Unlike your typical shot, these Jell-O shots use real food ingredients to create craft cocktail and gourmet dessert inspired mixes. You have the freedom to get crafty with glasses and garnishes, or keep it simple and just mix with your favorite spirit, chill and enjoy!

Fiedelman and her co-founder Terri Johanson joined LEADING EDGE for Entrepreneurs in spring 2017 to put a plan in place, and create a business from their idea: “The program allowed us to evaluate and understand our concept and decide if it was viable. It also pushed us to start thinking in the entrepreneur mindset.”

During LEADING EDGE, they created a plan for a brick and mortar, selling individual Jell-O shots and focusing on events. However, due to cost in the liquor licensing and perishability limiting scalability, they pivoted to the dry mix right before joining Trout Tank: Food Frenzy. They found themselves putting their pitch together in two weeks. Although they were the only company pitching at the event that was not selling at the time, Gel-Oh Dolly! received the People’s Choice award.

“Trout Tank led us to opportunities to do pop-up events and while we didn’t think we’d be ready to do so and sell in the timeframe given, it pushed us to take the leap,” Fiedelman said. With their pivot to dry mix, they now have a product that can be shipped world-wide.

Recently, they partnered with one of their favorite breweries, Intrepid Sojourner Beer Project for the Bacon and Beer Classic at Mile High Stadium. They experienced a great reception and collaboration, where they made an orange cream Jell-O shot that can be made with a light wheat beer. And, this is not the last time the two are partnering – they are in the works right now to plan future events together.

Back at their launch, Gel-Oh Dolly! served four year-round flavors. They have since launched six new flavors, including seasonal favorites like winter cosmo and spiced orange. “While we continue to grow our brand awareness, we pride ourselves on changing people’s perceptions of Jell-O shots,” Fiedelman said. As they continue to hone in on their operations, they plan to focus on large events, such as corporate events and weddings. This gives them the opportunity to work with the client one-on-one to not only create a custom label but flavor as well, to create a unique experience for each customer.

My Identity Doctor

What was the inspiration behind starting your business? I was inspired to start My Identity Doctor™ not to become rich, but because I believe if you truly care about customers, the quality of your product and believe in yourself, the money will come naturally in conjunction with the right business plan. No other company that employs me can pay me enough for the self-gratification of putting in a hard days work and at the end

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ECS

Jessica Acosta’s business philosophy is focused on three things: people, planet and profit. The Environmental Consulting Services (ECS) founder and CEO works to bring new jobs to the region while creating sustainable environment and financial stability. ECS, established in 2011, provides services ranging from design and development of stormwater management plans to training. Acosta launched ECS to serve and address environmental management and water quality compliance needs of private, federal, state, and local clients. “I’ve

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Briar Common Brewery + Eatery

Kent Dawson is no stranger to the hard work it takes to start his own business. He learned young as he and his brother Greg spent their summer breaks helping their grandparents tend to their farm. “Spending time on ‘The Farm’ was no picnic: this wasn’t one of those grandparents spoiling the grandkids situation. It was exhausting!” Dawson recalled. Dawson and his wife moved to Denver in 2008, looking to enjoy what Denver and Colorado

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Moss Pink

A love of flowers led Jil Schlisner to buy an existing flower shop in 2006, rename it and build her business by creating inspirational, beautiful atmospheres for clients. She believes people should wear flowers more often, in the form of corsages and boutonnieres—and on ordinary Wednesdays, not only proms or weddings. Moss Pink Flora & Botanicals, located on E. 23rd and Dexter streets in Denver, provides clients with beautiful shopping environment, as well as personal

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Fireside Production

“With resources like the Denver Metro Chamber and the Denver Metro SBDC – and a community of entrepreneurs and leaders who are so willing to share their insights – I have to admit, learning how to run a business has been one of my greatest joys.” Naomi Binkley, founder and managing partner of Fireside Production said. Naomi Binkley and Tom McDonald make their living telling others’ stories through video. They are committed to bringing creativity,

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Under the Sky Event Rental

The idea to launch Under the Sky Event Rental came to Rebecca Anderson when she told her seatmate on a flight to Denver about her wedding. She and husband Patrick had their intimate wedding under katas—Nordic tents that resemble Native American tepees. But, she had only seen them rented in her native United Kingdom. “That planted the seed,” she said. Back in the U.K., there are roughly 30 kata rental companies, up from just seven

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